Lead generation services are crucial to ensure that your business generates sales that will maximize profits and revenue. Lead generation services companies ensure that businesses get the right leads at the right time. They will be able to generate leads from the right target demographic rather than from random places that have no connection with your product or service.
Insurance lead generation services can utilize a variety of ways to generate leads, such as through social media, videos, blogs, ezines, free advertisements, SEO strategies, paid search, email marketing, direct mails, event promotions, white papers, telemarketing, and even direct B2B setting of appointments. Whatever be the case, businesses need to know where to look and who to look for and this is where lead generation companies come in handy.
Direct mail is good old fashioned “junk mail” we all receive.
In many insurance niches, direct mail is a critical and reliable source for new leads for insurance.
And what makes direct mail great is in its natural ability to get prospects involved.
Here’s how I mean…
First, your prospect reads the insurance lead.
Next, she talks with her spouse about the offer.
FINALLY… and only IF they agree, the prospect calls or mails back the card for more information.
Better Than Most Leads
Think about it.
NOBODY forced these clients to do NOTHING! =)
By their own volition, they WILLINGLY asked for solicitation.
Don’t you think that this level of willful engagement translates into a BETTER quality insurance lead?
Hopefully you agree!
High levels of voluntary engagement in insurance lead generation campaigns are ESPECIALLY effective, since most modern lead generation is point-and-click with little to no involvement.
And another HUGE benefit of direct mail is its scalability.
You can start your direct mail lead flow on a small basis, then scale up accordingly to your income goals.
For example, many new agents in my agency start with 20 direct mail leads weekly.
As they develop their flow, they easily scale lead flow higher.
In fact, I have multiple agents taking 50 to 80 direct mail leads weekly making a solid six-figure income from insurance policy sales.
One last year I profiled on my Success Story page wrote $500,000 in final expense business using direct mail leads.
Types Of Direct Mail Leads
Regardless of your insurance specialization, you can classify direct mail insurance leads into 3 categories.
Which category each lead fits into depends on the lead copy specificity and the clarity of the offer.
What I have discovered is this…
ALL of the following direct mail marketing strategies WORK!
However… the key is to find the strategy that works best for YOU.
For example, some agents do well with one lead yet poorly with another.
Your job is to test different types insurance marketing leads strategies.
For most, it takes time to find the perfect fit.
Here are the 3 direct mail insurance lead categories:
Companies cannot always rely on organic media to generate leads and build their brand. But a blend of organic as well as paid advertising can be very helpful for the company. However, the approach that you need to have while choosing the kind of paid media you need will depend on what you want to achieve. For example, if you want to spread awareness and build your brand then you will have to invest in advertising that charges you on the basis of cost per thousand. While if your objective is to generate leads you should look into something that charges you on the basis of cost-per-click.
Measuring the success of lead generation is simple and can be qualified by the number of qualified leads that are generated from the system. While in case of brand building you will need to adopt a wider range of metrics such as engagement, impressions, amount of driven traffic etc.
In conclusion, both of these aspects are very important for your company and if you are able to properly synchronize them both then you will be able to convert initial awareness into a qualified lead with the help of lead nurturing.
Exchange Leads with Other Local Businesses – I’m sure most of the local business owners around you would love to get their hands on your customer list for sales leads. Of course you aren’t going to give that out to anyone, but if you can find a few other local entrepreneurs you can trust who also have lists of their own, consider exchanging information.
Buy a List – You can buy a list of just about anything. Want the fax numbers of all the chiropractors in your state? Mailing addresses for all the beauty salons? Whatever you want, there’s a list company that’ll happily sell it to you. Infogroup is one of the biggest providers and I’m pretty confident about their data quality.
Live Quotes on Your Website – You already know that people want to shop online for insurance, but can your website provide live quotes? Live quoting on your website works best for products that don’t need to ask too many questions to generate a fair price. Our website clients have had great results for life insurance especially. If you’re considering adding live quoting functionality to your site Check out NinjaQuoter. We’ve worked with just about all the online raters and they seem to have the highest converting forms out there.